Handbook on e-Marketing for Tourism Destinations by World Tourism Organization
The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector. This handbook covers all essential aspects of an e-marketing strategy including strategic planning, branding measures, content-building, search engine optimization, e-commerce and email marketing. It also includes valuable information on how to use e-marketing as a way to collaborate with the travel trade and the media alongside recommendations for crisis communication.
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Author: World Tourism Organization
Number of Pages: 436 pages
Published Date: 08 Apr 2014
Publisher: World Tourism Organization
Publication Country: Madrid, Spain
Language: English
ISBN: 9789284415748
Download Link: Handbook on e-Marketing for Tourism Destinations
---------------------------------------------------------------
Author: World Tourism Organization
Number of Pages: 436 pages
Published Date: 08 Apr 2014
Publisher: World Tourism Organization
Publication Country: Madrid, Spain
Language: English
ISBN: 9789284415748
Download Link: Handbook on e-Marketing for Tourism Destinations
---------------------------------------------------------------
The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector. This handbook covers all essential aspects of an e-marketing strategy including strategic planning, branding measures, content-building, search engine optimization, e-commerce and email marketing. It also includes valuable information on how to use e-marketing as a way to collaborate with the travel trade and the media alongside recommendations for crisis communication.
Read online Handbook on e-Marketing for Tourism Destinations Buy and read online Handbook on e-Marketing for Tourism Destinations Download and read Handbook on e-Marketing for Tourism Destinations ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Handbook on e-Marketing for Tourism Destinations ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
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